Fall 2011 Sessions
Click on the sessions below to see videos of the presentations from our Fall 2011 eBay: On Location.
General Sessions
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Opening General Session
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Christopher Payne introduces some of the major themes impacting eCommerce today, highlights some of the ways eBay is innovating across those themes, and outlines some of the strategies sellers on eBay can employ to take advantage of these innovations and grow their businesses on eBay.
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Closing General Session Click here to view presentation
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Richelle Parham delivers the call to action encouraging sellers to take what they've learned at eBay: On Location and put that learning to work… and she outlines eBay's strategy to drive traffic to sellers' listings just in time for the Holiday season!
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Selling Basics
These courses will teach you how to get started on eBay. You'll learn best practices to get you up and running in no time. Whether you're just starting out or you're an experienced seller needing a refresher course, these classes will save you time and money.
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Learn to maximize your effectiveness as an eBay Seller. This class will walk you through the steps to get started selling and how to get top-dollar for your eBay items.
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This engaging course will teach you how to create titles, descriptions, pictures, and designs that will attract buyers. You’ll learn the ideas that work for successful sellers and we’ll have some fun showing you ’before’ and ’after’ listings that have undergone dramatic makeovers.
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Introduction to Pricing, Payments & Shipping
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How you set up your listing is key to your success. In this class you’ll learn how to select the best selling format for your item, set pricing, accept electronic payments with PayPal, and pack and ship your item professionally for a great customer experience.
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Know Your Numbers: Bookkeeping for eBay Sellers
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Your success as a seller depends on your ability to measure and track your business. This class will focus on how to use online accounting software to record and track your sales, expenses and other costs so you can measure and manage your business.
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Beyond the Basics
These courses are for those who are comfortable buying and selling on eBay, have used PayPal, and now want to learn how to get more out of eBay. Learn the tricks of the trade for starting a new business or growing an existing one. If you want to become a medium or high-volume seller, these courses are for you.
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Optimize and Market Your eBay Store
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This comprehensive class will show you how to get the most out of eBay Stores’ branding and customization tools, as well as effectively manage your eBay Store and Store Inventory listings. Learn all about promoting
your Store items on and off eBay, and utilizing eBay Stores reporting tools.
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Go Global: Strategies for Selling Worldwide Click here to view presentation
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Join us for a discussion on how to sell worldwide and grow your eBay sales. We’ll cover everything from marketing your items effectively internationally to shipping with ease.
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Sourcing Product Locally Click here to view presentation
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Want to know how to get great products you can sell on eBay? Learn
how
to tap into products found locally and the channels for sourcing them.
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Advanced Selling Strategies Click here to view presentation
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Join eBay’s Seller Development team as they offer tips and best practices for all aspects of your business, from sourcing and listing to tools and reporting. We’ll also recommend small tweaks that sellers can make to their business to get immediate results.
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We’ll explore what buyers are looking for, from the right level of detail in your listings to the customer service you provide during and after the sale, to learn what you can do to position yourself for strong sales and satisfied, repeat buyers.
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Business
These courses are for sellers who operate a small or medium business and are interested in learning how to expand their business on eBay. Learn advanced strategies to help increase efficiency and automate processes, market your business to an even wider audience, and formalize your existing operations. Learn from top business sellers about best practices and their experiences for growing a business using eBay.
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Innovative Seller Secrets Panel Click here to view presentation
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Back by popular demand! Griff will moderate a panel of sellers as they share their experiences and tips for finding innovative ways to source inventory, selling efficiently and effectively, and delivering great customer service.
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Expand Your Business Through Social Media Click here to view presentation
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Facebook, Twitter, YouTube, LinkedIn… do you know which social media sites can help you increase your sales and grow your business? Learn the strategies and best practices for establishing your social media presence and building your online reputation as an eBay seller, Trading Assistant or Education Specialist.
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Marketing Your eBay Business Click here to view presentation
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Go beyond the basics to explore the strategies that will help you define
your brand and use that differentiation to attract and retain Web 2.0 customers utilizing the latest search engine optimatization (SEO) techniques and advanced tactics for connecting with customers through social media.
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Best
Practices for Building Your Business on eBay Click here to view presentation
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Come to this powerful course to learn the best practices to grow your eBay business by streamlining operations, marketing yourself successfully, avoiding common pitfalls, and getting ahead of your competition.
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Legal and Tax Aspects of Your Business on eBay Click here to view presentation
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This class, taught by a leading small business legal and tax expert, will address the eBay seller’s most common tax and legal questions, including: Do I have a hobby or a ’real’ business? Do I need to form a corporation or LLC? What do I have to do to protect my business from legal liability? When do I get a business license and start paying taxes? How do I deal with income, sales and self-employment taxes? When do I have to pay estimated taxes? When do I charge sales tax when selling in other states? What expenses can I deduct on my tax return? How can I avoid being audited? Get the answers you need to build a successful business on eBay, in a fun, entertaining and fast-paced format.
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