eBay On Location REGISTER
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About Spring Sessions

FALL 2012 SESSIONS

General Sessions

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Seller Celebration Dinner Featuring Gary Vaynerchuk
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Griff sits down with Christopher Payne (SVP of eBay Marketplaces, NA) and Richelle Parham (Chief Marketing Officer of eBay Marketplaces, NA) to explore their thoughts and ideas on eBay and the future of eCommerce, followed by guest speaker Gary Vaynerchuk outlining key strategies everyone can employ to grow their business through social media.

Richelle recaps some of the highlights from eBay: On Location in Philadelphia.

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Foundations

These courses will teach you how to get started on eBay. You'll learn best practices to get you up and running in no time. Whether you're just starting out or you're an experienced seller needing a refresher course, these classes will save you time and money.
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Maximize your effectiveness as an eBay seller as you walk through the steps to get started selling and learn how to get top-dollar for your eBay items.

What Do I Sell on eBay?
Part 1: Unique Items
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Part 2: New Items
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Finding inventory to sell can be a challenge for any seller. Explore the various sources for product open to you and learn how to establish relationships with suppliers and manufacturers. This two-part session will focus first on unique and collectible inventory, and the second part will focus on new inventory.

Earning and Keeping Top-rated Seller Status
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Learn how becoming a Top-rated seller can help you stay competitive and profitable in today's fast changing world of ecommerce. You will get the details on achieving Top-rated seller status and hear about the steps eBay takes to protect your business.

Introduction to eBay Stores
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Ready to take your eBay business to new levels, but not sure how? Find out about eBay Stores – what they are, how to build yours, and how to make the most of what Stores offer to market and merchandize your business.

How eBay Protects Sellers
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Come meet members of the Seller Protection team and learn how eBay helps to create a safe selling environment for our sellers, and how sellers can help themselves.

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Next Level Selling
These courses are for those who are comfortable buying and selling on eBay, have used PayPal, and now want to learn how to get more out of eBay. Learn advanced strategies to help increase efficiency and automate processes, market your business to an even wider audience, and formalize your existing operations.
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Legal and Tax Aspects of Your Business on eBay
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Get the answers you need to build a successful – and legal – business on eBay, in a fun, entertaining and fast-paced format.

Answers to the Most Common eBay Business Questions
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When does selling stop being a hobby and become a real business? Should I be collecting sales tax? How do I attract customers to my listings? How do I screen partners and vendors who will help me grow? These questions and more will be answered in a rapid-fire presentation that will help get part-time sellers ready to become full-time business owners.

Advanced Marketing Strategies
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Explore the strategies that will help you define your brand to attract and retain Web 2.0 customers utilizing the latest search engine optimization (SEO) techniques and advanced tactics for connecting with customers through social media and eBay Stores.

eBay Strategic Shipping Solutions
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Learn about exciting opportunities in shipping solutions from eBay – eBay Managed Returns, Fast 'n Free, and other solutions to eliminate complexity and provide a better experience for you and for your customers.

Expand Your Business with PayPal Mobile
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Find how to take advantage of the booming growth in the mobile industry by optimizing your website and using PayPal. We'll show you how to leverage PayPal Here to accept payments in person so that you can sell your items at trade shows, conventions, or from your own home.

Maximize Your Business for Mobile Commerce
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Customers are expected to spend $10 billion on eBay this year using mobile technology. Find out what you can do to get your share of those sales and what tools are out there that can help you take your business with you wherever you go.

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Workshops
Ready to get some hands-on training? We'll explore the latest tools and techniques to improve your eBay selling operations. If you have a laptop or tablet, please bring it. There will be a limited number of classroom-style seats for those who want to explore along with the presenter!
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Introduction to Social Media for Your eBay Business
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Facebook, Twitter, Tumblr, Pinterest, YouTube... it seems there are more ways to connect with customers every day. If it's all new to you, this workshop will help get you connected to social media and provide you with some of the basics for how social media can help your business.

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Digital Photography Workshop
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It's no secret that great photos can set you apart from your competition. This workshop will highlight proper techniques, use of camera settings, and how to set up lighting and backgrounds to improve the photos in your listings.

Optimize and Market Your eBay Store
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This comprehensive course will show you how to get the most out of eBay Stores' branding and customization tools, as well as effectively manage your eBay Store and Store Inventory listings.

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Insights & Ideas
We'll tap into the expertise of the eBay Community with three special panels that will explore the buying and selling experience, as well as how the rapidly changing worlds of Social and Mobile Commerce might offer even greater opportunities for online sellers.
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What do buyers want when they shop online? Find out directly from some top buyers as they talk about what triggers make them decide to make a purchase.

Innovative Seller Secrets
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Griff will moderate a panel of sellers as they share their "outside the box" ideas and tips for finding innovative ways to source inventory, selling efficiently and effectively, and delivering great customer service.

Powering Your eBay Business with Social Media
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Social media is changing how commerce takes place. Explore some of the tactics that have worked for sellers and learn how to make social media a part of your eBay business strategy.

Category Conversations
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If you sell Fashion, Electronics, Motors, or Collectibles, you'll want to join us for a conversation with the eBay leaders of each of these categories as they give an insider's look at the latest trends and innovations in these areas.

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